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Comprehensive Guides
In-depth documentation for all LiteRanker features
SEO Audit
Comprehensive website analysis
What is analyzed?
The SEO audit checks 50+ factors including meta tags (title and description must be 30-60 and 120-160 characters respectively), heading structure (one H1, logical H2-H6 hierarchy), content quality (minimum 300 words recommended, readability score based on your language), keyword optimization (density, placement in title/headings/content), image optimization (alt text, file size, modern formats), internal and external links (quality, anchor text, nofollow ratio), mobile responsiveness (viewport, touch targets, text size), page speed (Core Web Vitals), security headers (HTTPS, HSTS, CSP), accessibility (WCAG 2.1 compliance), structured data (Schema.org markup), and technical SEO (robots.txt, sitemap, canonicals).
Understanding the score
Your SEO Score ranges from 0-100. Critical issues subtract 15 points each (missing title, no H1, not using HTTPS). Warnings subtract 3 points each (title too short/long, missing alt text, poor readability). Info items subtract 1 point each (no structured data, keyword not in URL). Score interpretation: 90-100 = Excellent, 80-89 = Very Good, 70-79 = Good, 60-69 = Fair, 50-59 = Needs Improvement, Below 50 = Poor. Focus on fixing critical issues first.
Fixing common issues
Missing title tag: Add <title>Your Page Title Here</title> in the <head> section. Missing meta description: Add <meta name="description" content="Your description here">. No H1 tag: Add one H1 that describes your page's main topic. Images without alt text: Add alt="descriptive text" to all <img> tags. Not mobile-friendly: Add <meta name="viewport" content="width=device-width, initial-scale=1"> and use responsive CSS. Slow page speed: Optimize images, minify CSS/JS, enable compression, use a CDN.
Backlinks
Authority and link analysis
Understanding backlink metrics
Total Backlinks: Number of links pointing to your site from other websites. Referring Domains: Unique websites linking to you (more important than total links). DoFollow vs NoFollow: DoFollow links pass SEO value (should be 60%+ of total), NoFollow don't pass direct ranking power. Domain Authority: Score 0-100 indicating the strength of linking domains. High authority (70+), Medium (40-69), Low (<40). Anchor Text: The clickable text in links - should be diverse, mostly natural, some branded, minimal exact-match to avoid penalties.
Quality vs quantity
Focus on quality backlinks from authoritative, relevant websites in your industry. One link from a DA 80+ site is worth more than 100 links from DA 20 sites. Factors indicating quality: domain authority 40+, relevant content/industry, DoFollow attribute, contextual placement (within content), editorial link (not paid/directory), diversified anchor text, traffic to linking page. Red flags: spammy domains, link farms, irrelevant sites, excessive reciprocal links, paid link networks, over-optimized anchor text.
Building quality backlinks
Create link-worthy content: comprehensive guides, original research, infographics, tools/calculators, case studies. Outreach strategies: guest posting on industry blogs, broken link building (find dead links, offer your content), resource page links, competitor backlink analysis (replicate their best links), digital PR and press releases, expert roundups and interviews, HARO (Help a Reporter Out). Technical tactics: internal linking structure, fix broken external links, monitor and disavow toxic links via Google Search Console.
Keywords
Research and optimization
Keyword research basics
We analyze keywords from multiple sources: your page content, meta tags, traffic data (Pro plan), backlink anchor text, semantic variations (related terms), and LSI keywords (latent semantic indexing). Each keyword gets: Search Volume (monthly searches), Competition Level (low/medium/high based on CPC and volume), CPC (cost per click - indicates commercial value), Keyword Difficulty (how hard to rank), and Search Intent (informational/commercial/transactional/navigational). Focus on keywords with good volume, low-medium competition, and matching your content intent.
Keyword optimization
Primary keyword placement: Include in title tag (near beginning), H1 heading (exactly once), first paragraph (within first 100 words), URL slug, meta description, image alt text, and naturally 3-5 times in content (aim for 1-2% density). Secondary keywords: Use in H2/H3 headings, throughout content naturally, in internal anchor text. LSI keywords: Include semantic variations and related terms to show topical authority without keyword stuffing. Avoid: excessive repetition (keyword stuffing), unnatural placement, ignoring user experience for SEO.
Search intent matching
Informational intent: Users want to learn (how-to, what is, guide). Create comprehensive content: blog posts, tutorials, guides. Navigational intent: Users looking for specific site/page (brand name). Optimize: brand keywords, clear site structure. Commercial intent: Users researching before buying (best, top, review, vs). Create: comparison articles, reviews, product guides. Transactional intent: Ready to buy (buy, price, discount). Optimize: product pages, clear CTAs, easy checkout. Match your content type to the keyword's dominant intent for better rankings.
Traffic Analysis
Visitor insights and metrics
Traffic metrics explained
Monthly Visits: Estimated total visitors per month based on search data and patterns. Bounce Rate: Percentage of single-page sessions (lower is better - under 40% is excellent, 40-60% is good, 60-80% fair, over 80% needs improvement). Pages per Visit: Average pages viewed per session (higher is better - 3+ is excellent). Time on Site: Average session duration in seconds (higher indicates engaged users - 3+ minutes is good). Traffic Sources: Breakdown of how visitors find you - Organic Search (SEO), Direct (typed URL/bookmarks), Referrals (other websites), Social Media, Email, and Paid Ads.
Geographic distribution
Top Countries: Shows which countries send the most traffic with percentage breakdown. This helps you: understand your primary markets, identify expansion opportunities, optimize content for regional differences, adjust hosting/CDN for main regions, and localize content strategy. Geographic Diversity: Indicates how spread out your audience is globally (higher = more diverse, lower = concentrated in few countries). A diverse audience suggests broader appeal, while concentrated traffic might indicate niche authority or untapped markets.
Improving traffic quality
To increase organic traffic: target more keywords (content expansion), improve existing content (update old posts), build quality backlinks (authority building), optimize for featured snippets (zero-position ranking), and improve page speed (better rankings + UX). To reduce bounce rate: improve page load speed, match content to search intent, enhance readability, add internal links, improve mobile experience, and add clear CTAs. To increase pages per visit: strategic internal linking, related content widgets, compelling CTAs, content upgrades, and improved site navigation.
Visual AI
Design and UX analysis
What Visual AI analyzes
Our AI analyzes your website screenshots to evaluate: Layout Quality (visual hierarchy, white space usage, content organization), Color Scheme (contrast ratios, color psychology, accessibility), Typography (readability, font choices, size hierarchy), CTA Visibility (button placement, size, contrast), Mobile Design (responsive adaptation, touch-friendly elements), and Conversion Optimization (form placement, trust signals, distraction removal). It uses computer vision and design best practices to provide actionable UX/UI recommendations.
Design recommendations
Common recommendations include: Improve Visual Hierarchy - make important elements more prominent through size, color, and positioning. Enhance Readability - increase text size, improve contrast, reduce line length, add white space. Optimize CTAs - make buttons larger, use contrasting colors, position above fold, use action-oriented text. Mobile Optimization - ensure touch targets are 44px minimum, optimize for thumb reach, reduce clutter. Trust Signals - add testimonials, security badges, contact information, social proof above the fold.
Implementing changes
Priority order for design improvements: 1) Critical Issues (accessibility problems, broken layouts, unreadable text) - fix immediately. 2) High Impact (CTAs, headlines, hero section) - fix within a week. 3) Medium Impact (supporting content, secondary pages) - schedule for next sprint. 4) Low Impact (minor refinements, style preferences) - add to backlog. Test changes using A/B testing tools (Google Optimize, VWO, Optimizely). Track metrics: conversion rate, bounce rate, time on page, scroll depth. Iterate based on data, not just opinions.
Mobile Optimization
Responsive design essentials
Mobile-first essentials
Viewport: Always include <meta name="viewport" content="width=device-width, initial-scale=1">. This tells browsers to match the screen width. Responsive Design: Use CSS media queries to adapt layouts. Common breakpoints: 320px (small phones), 480px (large phones), 768px (tablets), 1024px (laptops), 1200px+ (desktops). Touch Targets: Buttons/links must be at least 44x44px for easy tapping. Add padding/spacing to prevent accidental clicks. Text Size: Minimum 16px for body text (prevents zoom on iOS). Use rem/em for scalability. Line height: 1.5-1.7 for readability.
Mobile performance
Critical optimizations: Image optimization (use WebP format, responsive images with srcset, lazy loading), Minimize JavaScript (defer non-critical scripts, reduce bundle size, use code splitting), CSS optimization (inline critical CSS, defer non-critical styles, remove unused rules), Reduce HTTP requests (combine files, use CSS sprites, implement HTTP/2), Enable compression (Gzip/Brotli), and Use a CDN (faster global delivery). Test mobile performance: Google PageSpeed Insights, Lighthouse, WebPageTest (test on real devices from different locations).
Mobile UX best practices
Navigation: Use hamburger menu for mobile, keep important items visible, large touch-friendly buttons. Forms: Minimize fields (only ask essential info), use appropriate input types (tel, email, date), enable autofill, show keyboard contextually, inline validation. Content: Front-load important information, shorter paragraphs (3-4 lines max), bullet points for scannability, larger headings. Speed: Target <3s load time, prioritize above-fold content, lazy load images/videos, minimize animations. Testing: Test on real devices (iOS and Android), various screen sizes, slow 3G connections, landscape/portrait modes.
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